terms to know

Social Media

​Forms of electronic communication that allow users to send messages, share photos and videos, etc.; examples include Facebook, Instagram, Twitter, and LinkedIn

Brand Package

Collection of digital, printed, and/or physical resources that create a uniform image of your brand

Content Calendar (aka Editorial Calendar)

Schedule of all upcoming content

Hashtags

Metadata tag that is prefaced by “#”, used on social media platforms to aggregate all social media content with a certain theme or content

Keywords

Words or phrases that describe your product or service for Google Adwords; decide where your ad can appear

Website “Mock-Up”

Static design of a webpage; the design is final, but because the page is not live it includes some placeholder data

Strategy/Management Consulting

​Expert analysis that could validate a specific business idea or proposed initiative that you are thinking of pursuing

Objectives and Key Results (OKR)

Used by teams and individuals to set ambitious goals with measurable results

Key Performance Indicators (KPI)

Measurable values that demonstrate how effectively a company is achieving important business objectives

Enterprise Resource Planning Software (ERP)

Computer programs that can be used to track every aspect of your business operations

Lean/Six Sigma

Method to improve performance by systematically removing waste and reducing variation

Marketing Sizing

Process of estimating the potential of a market

User Experience (UX)

Encompasses all aspects of the end-user's interactions with the company

User Interface (UI)

Visual design of a product

Just-in-time

Method of producing or receiving a product that aligns demand with production schedules so that minimum inventory is kept on hand